Long-tail keywords are those longer, more specific phrases that users search into search engines. While shorter, more general keywords like "shoes" may have high competition, long-tail keywords like "running shoes for women" tend to have much lower competition and can attract highly specific traffic to your website. By incorporating long-tail keyw… Read More

For Gillian, a minimum of, the search volume usually outweighs the competition. “Indeed, it could possibly make it a little bit easier for you for those who keep away from essentially the most competitive keywords, but you should give a ton more fat towards the popularity of your keyword,” she claims.  New or smaller websites must target keyw… Read More